Johnson's Moisturizing Baby Wash

Johnson's Moisturizing Baby Wash is an ultra mild skin cleanser gentle enough to use from head to toe. Enriched with aloe vera and vitamin e, this unique formula effectively moisturizes and softens baby's dry spots. This exclusive NO MORE TEARS formula won't sting babies eyes or irritate their skin. Unlike baby soaps, it cleans without drying because it's soap free and ph balanced. It is clinically proven hypoallergenic, your assurance that it's mild enough even for a newborn's delicate skin.