Almay Truly Lasting Color Lipstick

12-hour color that loves your lips

Treat your lips with TLC. Up to 12 hours of moisture-rich color. With a 99% moisture-rich topcoat infused with nourishing avocado and olive extracts, aloe, plus Vitamins A&E. Almay TLC provides incredible comfort and smoothness so lips stay beautiful and moisturized throughout the day. Available in 12 lip-loving shades ranging from soft shimmering neutrals to sweet brights.

For best results, apply Almay Truly Lasting™ Color lipcolor as follows:

1. Apply a thin, even coat of shaded lipcolor.
2. Wait until completely dry.
3. Brush on shiny topcoat to complete glossy look. Reapply topcoat throughout the day as desired.