Almay

Since 1931, Almay has helped women look and feel their best with good-for-you cosmetics in the most flattering shimmers and shades—all the while staying true to its heritage of using pure, hypoallergenic ingredients. Almay was founded in 1930 by Fanny May and Alfred Woititz, and was the first hypoallergenic cosmetics brand, the first brand to make 100% fragrance-free products and to disclose all ingredients used, the first brand to perform safety testing for allergy and irritation, the first brand to formulate for contact lens wearers and was the first brand to create cosmetic regimens for specific skin types.