At, we deliver wellness on your terms because we believe that you should never have to compromise on the health, wellness, baby and beauty products you choose for yourself and your loved ones. Thatís why we offer a broad selection of carefully curated, peer-reviewed products, all available online and delivered right to your door. Itís because we know that choice matters.

With over 40,000 products and Canadaís largest assortment of green & natural brands (plus all of your familiar favourites), we make it easy to make choices you can trust. We deliver a quick, convenient, and hassle-free shopping experience, because we listen and we know what matters to you.

Weíre a fast-growing, proudly Canadian company thatís passionate about our customers, our business, and the products we sell. Thereís a real person behind every item we offer, every package we ship, and every interaction we have with you, because we love sharing our passion for health and wellness with you.

Whether youíre looking for a familiar brand, or want to try something new or more green and natural, you can be confident that youíll have a great experience with making choices that you can trust for yourself and your family.

Why Our Customers Love Us

Customers love our easy to shop website and that we make a broad range of products conveniently accessible to Canadians. Plus, with a friendly and helpful customer care team and super fast shipping thatís free in Canada over $35, weíre great at making the lives of busy Canadians a little bit easier.

Our Team

The team is made up of over 125 employees across Guelph and Toronto.

Meet our key leadership team:

Rebecca McKillian, CEO at

Rebecca McKillican - CEO

Rebecca McKillican joined in 2012. Before becoming part of the team, Rebecca worked for the New York City-based private equity firm Kohlberg, Kravis & Roberts (KKR) within the retail and consumer group. While at KKR, Rebecca spent the majority of her time driving operational improvements across the firmís portfolio companies. Rebecca has also worked at McKinsey & Company. Rebecca holds a B.A. from the Richard Ivey School of Business, a B.Eng in Electrical Engineering from Western University, and an M.B.A. from Harvard Business School where she was a Baker Scholar. She's a passionate online shopper, a mom to two young children, and she loves shopping for green & natural products at to keep her family well.

Erin Young, CMO at

Erin Young - CMO

Erin has over 14 years of experience in the retail sector. She joined in 2013 as CMO responsible for Marketing and Merchandising. Since joining the team she has spearheaded efforts to re-launch the brands, enhance content marketing, improve and optimize customer acquisition and other marketing tactics, negotiate lower costs and improve merchandising. Prior to joining, Erin was a leader in McKinsey & Companyís North American Retail Practice where she led several large scale retail transformations in Canada and the US and worked closely with Drug, Grocery and Specialty retailers on the Strategy, Marketing, Merchandising and Operations topics with a focus on multi-channel. She also worked at Loblaws where she led the launch of PC Blue Menu from concept to shelf.

Erin is the mother of three small children and enjoys running, travelling and cooking.