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Almay Truly Lasting Color Makeup
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Longwear meets skincare.

tlc truly lasting color makeup delivers up to 16 hours of flawless coverage that won't rub off - even in heat and humidity. Plus, it nourishes skin with antioxidant green tea to protect, vitamin E to help smooth and lemon extract to brighten... for all day, natural radiance.

Now, that's tlc.

hypoallergenic • oil-free • won't clog pores • dermatologist tested


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Marie: a few months ago

Great coverage and feels light. Lasts ALL day without any touch ups!


Angela: more than a year ago

Great coverage without looking cakey


Candice: more than a year ago

Great makeup- nice coverage and easy build up if you require more. Not too yellow or too pink. I used to use Revlon colors but found them too yellow for my fair skin and found Cover Girl too pink. This one works just right. I haven't used a cream foundation in a while but wanted to try them again (I use powder foundations). This one is great! very pleased with the quality of product and it really does last all day long.


Cherie: more than a year ago

This does have very good coverage but if you have combo to dry skin I wouldn't recommend it. I ended up having dry areas after using it.


Natalie: more than a year ago

really good coverage, lasts all day and doesn't feel too cakey!


Alissa: more than a year ago

Great coverage. Long lasting. Comes in great shades!


Jenny: more than a year ago

I ended up buying a shade too dark for my skin tone but I really like the formula. I have very oily skin and this stuff stays on my skin all day long and works well with my skin type. I would consider the coverage to be a medium. It doesn't cover all of my acne scars but that is what concealer is for. Overall, I rate it a 5/5 for foundation. SPF content is a major plus to help guard me and my acne scars from re-occurring.

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