forever new

Forever New was launched in the 1980s and since then it has attracted devoted users around the world. Forever New's motto is to launder with kindness. They are committed to gentle, effective cleaning and to that end they promise to always be made with eco-friendly, plant-based, biodegradable cleaners and naturally derived essential oils. Forever New is never tested on animals and is always free of parabens, phthalates, SLES, and dyes. See for yourself why Forever New is a forever favourite of people who love what they wear.