La Preferida

In the 1920's, recognizing the growing needs of Chicago's diverse community, a family run business opened a storefront with one simple mission: to help locals have an authentic food experience reminiscent of their tastes of home. Catering to the local European communities, the store served a variety of foods. Over the years, Chicago continued to diversify, with more immigrants from Mexico and other Latin American countries making the city their new home. Committed to the mission of helping locals retain their tastes of home, by 1940, the authentic foods had acquired the name "la preferida" by the community. In 1949, Chicago was introduced to its first producer of packaged chorizo - La Preferida. Four generations later, La Preferida continues to honor a commitment to quality and variety. Since 1949, La Preferida has expanded into a complete line of authentic Mexican ingredients. Generations of consumers have grown to know La Preferida as the brand they can trust. Quality. Variety. Taste. Tradition.