In 1990 Sara Nezaria formed Shira Esthetics. She focused her collections on natural ingredients, suc
Shira was one of the original brands to emphasize the regenerative properties of Omega-3 fatty acids, and the introduction of its Omega-3 line broadened the company's popularity. Likewise, Shira's Glyco-C collection represented a breakthrough concept, combining the exfoliating properties of Glycolic Acid with the antioxidant and collagen building properties of Vitamin C. It became a favorite of estheticians from coast to coast -- a triple-threat collection that could diminish wrinkles, correct hyperpigmentation, and treat acne.
A little more than 20 years after Sara Nezaria took her step of faith, transitioning her love of skin care into a modest business, Shira Esthetics took its boldest step with the launch of the Shir-Organic collection -- a sumptuous line of 17 naturally sourced products rich in phytonutrients and antioxidants. Blended using only the most potent "super fruits" and botanicals and packaged in all natural bamboo jars, the eco-friendly collection drew instant raves and introduced Shira to an even broader client base.
Today, Shira products are utilized in more than 2000 spas spanning 30 countries, but their mission remains the same as it was for Sara Nezaria when she first started Shira: to uncover unique ingredients, to push for results-driven treatments, to constantly strive to redefine the art of beauty and skincare.