SoYoung

SoYoung creates lifestyle bags and accessories for modern families from its studio in Toronto, Canad

SoYoung creates lifestyle bags and accessories for modern families from its studio in Toronto, Canada. Its mission is to add beauty to the everyday moments of parents' lives by elevating the design of essential items.

The company was founded in 2006 by Catherine Choi (SoYoung is Catherine's Korean name) around a diaper bag concept, as she searched in vain for something that met her needs as a new mother. In 2010, the company launched its first collection of lunch boxes and cooler bags, which was expanded to include backpacks the following year. As the collection has grown, SoYoung has maintained a singular focus on creating beautifully designed products in natural fabrics that present a refined alternative to licensed cartoon characters and floral prints.
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SoYoung Cacti Desert Toddler Backpack
$41.99
SoYoung Curious Cats Toddler Backpack
$41.99
SoYoung Fuchsia and Gold Splatter Toddler Backpack
$41.99
SoYoung Cacti Desert Grade School Backpack
$46.99
SoYoung Curious Cats Grade School Backpack
$46.99
SoYoung Fuchsia and Gold Splatter Grade School Backpack
$46.99
SoYoung Raw Linen Blue Dino Grade School Backpack
Ages 6-11
$46.99
SoYoung Sweat-Proof Ice Pack Block
$13.49
SoYoung Black Paper Lunch Poche Gold Splatter
$47.99
SoYoung Linen Lunch Poche Cement Colour Block
$47.99
SoYoung Linen Lunch Poche Splatter
$47.99
SoYoung Paper Lunch Poche Black
$47.99
SoYoung Wee Gallery Nordic Ice Pack
$13.49
SoYoung Safari Friends Ice Pack
$13.49
SoYoung Groovy Llama Ice Pack
$13.49
SoYoung Neo Rainbows Ice Pack
$13.49
SoYoung Neo Rainbows Grade School Backpack
$46.98
SoYoung Raw Linen Blue Dino Toddler Backpack
$41.99
SoYoung Safari Friends Lunch Box
$36.99
SoYoung x Wee Gallery Nordic Grade School Backpack
$46.99
SoYoung Jungle Cats Ice Pack
$13.49
SoYoung Groovy Llama Lunch Box
$36.99
SoYoung Jungle Cats Lunch Box
$36.99
SoYoung Line Lunch Poche Muted Clay
$47.98
SoYoung Ice Pack Green Stegosaurus
$13.48
SoYoung Safari Friends Toddler Backpack
$41.99
SoYoung Safari Friends Grade School Backpack
$46.99
SoYoung Groovy Llama Grade School Backpack
$46.99
SoYoung Lunch Box Green Stegosaurus
$36.98
SoYoung Lunch Box Spaceman
$36.98
SoYoung Jungle Cats Toddler Backpack
$41.98
SoYoung Safari Lunch Bundle
$50.48$45.43
SoYoung Jungle Cats Grade School Backpack
$46.98
SoYoung Groovy Llama Toddler Backpack
$41.98
SoYoung Lunch Box Sunkissed
$36.98
SoYoung Ice Pack Sunkissed
$13.48
SoYoung Safari Backpack Bundle
$83.98$75.58
SoYoung Toddler Backpack Green Stegosaurus
$41.98
SoYoung Linen Lunch Poche The Dreamer
$47.98
SoYoung Groovy Llama Backpack Bundle
$83.98$75.58
SoYoung Groovy Llama Lunch Bundle
$50.48$45.43
SoYoung Jungle Cats Lunch Bundle
$50.48$45.43
SoYoung Jungle Cats Backpack Bundle
$83.97$75.57
SoYoung Lunch Box Under The Sea
$36.98
SoYoung Grade School Backpack Spaceman
$46.98
SoYoung Grade School Backpack Green Stegosaurus
$46.98
SoYoung Toddler Backpack Spaceman
$41.98
SoYoung Linen Lunch Poche Sunkissed
$47.98
SoYoung Grade School Backpack Sunkissed
$46.98
SoYoung Toddler Backpack Under The Sea
$41.98
SoYoung Toddler Backpack Sunkissed
$41.98
SoYoung Sip N Joy Kraft Paper
$19.98
SoYoung Grade School Backpack Under The Sea
$46.98
SoYoung Raw Linen Bunny Tile Grade School Backpack
Ages 6-11
$46.99
SoYoung Colourful Graffiti Sweat-Proof Ice Pack
$13.49
SoYoung Fuchsia & Gold Splatter Sweat-Proof Ice Pack
$13.49
SoYoung Sweat-Proof Ice Pack Splatter
$13.49
SoYoung Linen Lunch Poche Block
$47.99
So Young Blue Dino Ice Pack
$13.49
SoYoung Neo Rainbows Lunch Box
$36.99