Who it's for: Those with wavy, curly, and coily hair textures.
What it does: This shampoo is formulated with naturally derived cleansers that remove dirt and buildup without stripping curls of needed moisture. Fortified with rice amino acids, Curl Charisma penetrates the hair shaft to effectively lock out frizz-causing environmental moisture. Tomato fruit ferment seals the cuticle to ensure hair dries consistently, allowing for uniform curl formation, while ultra-hydrating shea butter and avocado oil increase hair softness and enhance the body of curls without weighing them down.
Safe for: Color treated, keratin treated, chemically-treated, and relaxed hair.
Attributes: Cruelty-free. Gluten-free. Contains organic ingredients. 98% naturally-derived. Non-GMO. Fair Trade. Made in the USA.
Formulated Without: Sulfates, parabens, phthalates, silicones, DEA, and synthetic dyes.
Suggested Usage: Apply to wet hair and massage vigorously for about 30 seconds as the lather builds, then rinse. If your hair has extra buildup, rinse and repeat. For best results, follow with Curl Charisma Rice Amino + Shea Curl Defining Conditioner after shampooing.
Key Performance Ingredients:
- Rice Amino Acids: Seal the hair cuticle to lock out environmental moisture that causes frizz
- Shea Butter: An antioxidant rich moisturizer that softens and hydrates curls.
- Tomato Fruit Ferment and Mollis Leaf Extract: Seal hair cuticle to ensure consistent curl formation and enhance curl definition.
- Vitamin E: Softens the hair, provides essential healthy hair nutrients, and helps prevent breakage.
Ingredients: Water/Aqua/Eau, Cocamidopropyl Hydroxysultaine*, Sodium Cocoyl Isethionate*, Lauramidopropyl Betaine*, Glycerin*, Glycol Distearate*, Disodium Laureth Sulfosuccinate*, Polysorbate 80*, Sodium Lauryl Sulfoacetate*, Soyamidopropyldimethylamine Oxide*, Sodium Lauroyl Sarcosinate*, Butyrospermum Parkii (Shea) Butter, Oryza Sativa (Rice) Amino Acids, Lactobacillus/Solanum Lycopersicum (Tomato) Ferment Extract, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Acanthus Mollis Leaf Extract, Tocopheryl Acetate*, Aloe Barbadensis Leaf Juice, Keratin Amino Acids, Sodium Hyaluronate*, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Grandis (Grapefruit) Peel Oil, Santalum Album (Sandalwood) Oil, Pogostemon Cablin Oil, Juniperus Virginiana Oil, Cananga Odorata Flower Oil, Xyitylglucoside*, Anhydroxylitol*, Xylitol*, Sodium C14-16 Olefin Sulfonate*, Acyl Coenzyme A Desaturase*, Polyquaternium-71, Leuconostoc/Radish Root Ferment Filtrate, Fragrance (Parfum), Polyquaternium-7, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol
* Coconut, vegetable, or plant derived