Cheer High-Efficiency Liquid Laundry Detergent

Help keep your pinks full of frolic and fancy, your yellows warm like the sun and blues brazenly beautiful. This detergent digs colorful clothes as much as you do.

Formulated for HE (high-efficiency) washing machines vs. standard top loading washing machines.

We are only able to ship this item to Canadian customers.
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Rated 5 out of 5 by from Excellent Best stuff ever!!! I have been using this for around 30 years because I have very sensitive skin and because most laundry detergents cause me horrible rashes. I find it keeps my clothes looking great especially my darks and has a great scent!
Date published: 2019-05-01
Rated 1 out of 5 by from Poor I have used cheer for 30 years. Now I wont. Now, its been reformulated and reeks like cheap mens cologne. I am getting a headache from the clothes I just washed with it. Avoid. It now stinks like all the other brands. Great. Cheer has been hard to find. Now? Iwont be looking for it. Bye cheer. You used to smell good.
Date published: 2019-04-11
Rated 5 out of 5 by from Awesome choice for any fabric, colour or machine! I tried to save a few pennies by switching detergent away from Cheer, and couldn't wait to go back. As soon as I went back to Cheer the whites got whiter again and the colours got brighter again! Not only is it great for the appearance of the clothes, but it also made everything feel softer (without changing the brand of fabric softener). I like to use an unscented fabric softener and the fresh scent of the detergent comes through without being overpowering. I just wish it was easier to find Cheer in Canadian stores, as its availability seems to be dwindling. I hope it's not going to be discontinued in my life time!
Date published: 2016-06-23
Rated 5 out of 5 by from Cheer where are you? I live in Kelowna, British Columbia .. Canada What is going on, where is the Cheer? Has Tide finally decided to take you down and be the only choice? I LOVE, LOVE, LOVE CHEER Why can't we get Cheer in stores here anymore? Even if it was just one store that carries it, people will come and buy it from all over. At least let us buy it online I would buy it all the time Please RE THINK MAKING OUR CHEER DISAPEAR Faithful Cheer customer for 35 years At least put out a survey and see what your customers think
Date published: 2018-01-02
Rated 1 out of 5 by from Poor This was the only detergent I used, but the scent has changed. The scent is no longer clean and fresh; now smells so bad it makes me nauseated. The smell stays on the clothes too. Will have to change to another detergent.
Date published: 2019-08-20
Rated 5 out of 5 by from Also Canadian & unable to find Cheer Anymore! Live in BC, used to always use Cheer, but for the past oh, 5 years or so I've been unable to find it when I look for it? What's going on? This was an awesome product! It smelled wonderful and performed well. What gives Procter and Gamble? And can any of you people that happen to come upon this page, PLEASE tell us where you buy yours! Maybe even in Washington State if need be! I just need to know WHERE I can still find it!! TIA
Date published: 2018-01-05
Rated 5 out of 5 by from Mrs I have used Cheer for years ..I have skin allergies & it is about the only detergent I am able to use ..nice clean smell .its also great on husbands barn clothes. I only have one problem I find it very hard to find. Grocery stores don't seem to be carrying it any more . maybe someone can tell me where I can buy it in NB Canada
Date published: 2015-09-08
Rated 5 out of 5 by from lady in purple I have been using Cheer for over 50 years, but the stores now are NOT selling it. Very difficult to find, but when I do find it, I buy two. Not sure I like the liquid stuff. Is the powder available anywhere? P&G should quit promoting Tide so much and push Cheer which is a better product!!!
Date published: 2017-07-05
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