Formulated for HE (high-efficiency) washing machines vs. standard top loading washing machines.
C.: about a year ago
Have used Cheer for many years for two reasons:
1. It does an excellent job cleaning my clothes in all water temperatures and cycles.
2. It is one of the few brands that does not irritate my daughter's skin. She has had allergies and sensitivities since she was a child and this product has been a trusted item in our household.
It is distressing and a shame that it is not sold in Canadian stores anymore and I must resort to buying it in bulk online.