I regularly purchase omega 3's, but am not sold on one particular manufacturer. The Jamieson product I tried worked well. The pill itself was easy to swallow, although I never have issues with pills. I would say that I didn't notice any 'fish' flavour's resurfacing after use either, but again I rarely do. The flip top lid that Jamieson uses (versus a screw-top lid) is a bonus and makes accessing the Omega 3's quick and easy. While I like the product and will purchase again, I will likely wait until the product comes on sale. I found the price of the omega 3's to be a bit high, especially when compared to similar products from other manufacturer's. There is no real difference, as far as I can tell, to warrant the increased price.