I bought this bunny for our 4-week-old little girl. Our first daughter, now 3 years old, was given a Jellycat kitty when she was a baby. We used it as an awesome decoration in her bedroom for the first while, then she toted it around everywhere when she got big enough. She still plays with it and it has stood up incredibly well. I wanted our new baby to have one too! I love Jellycat products as they are great quality and super cute. This one is adorable and the colour is such that it won't show much dirt. Great product.