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NOW Real Food Pure Agar Powder
57 g
Agar is a naturally gelatinous powder derived from marine red algae. It’s the perfect vegetarian substitute for beef gelatin in any food application, and makes an excellent thickener for soups, jellies, ice cream and more.

Features & Benefits:

  • 100% Pure Powder
  • Vegetarian Substitute for Gelatin
  • A Gluten-Free Food
  • Your Recipe's Secret Ingredient


Suggested Usage: Agar can be used as a vegan substitute for gelatin's functional properties.

  • In a small pot, place 1/2 teaspoon of NOW Real Food® Agar Powder into 1/2 cup of water.
  • Allow mixture to simmer for 5 minutes.
  • Add desired fruits or vegetables.
  • Pour into mold and refrigerate for 20 minutes.


Ingredients: Agar Powder


Contains no: Sugar, salt, starch, yeast, wheat, gluten, corn, soy, milk, egg or preservatives.



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Natalie: about a month ago

ideal in our vegan kitchen!


Ruth: about a month ago

Dissolves really well. Easy to use; great veg substitute for gelatin.


Carol: a few months ago

I find the product easy to use and good value. Easy to convert from flakes to powder for recipes.


Ina merritt: a few months ago

This is a great product my daughter is a vegan so I had to find an alternative to gelatin I have had great results in my recipes with this product.


Taylor: a few months ago

I always wanted to make homemade gummy candies, but I gelatin isn't always gluten free and with celiac I wanted to be sure- this product is amazing! And it ensures my recipes are safe!


Sam: a few months ago

Exactly what I was expecting. It has changed my vegan cheese game for the better!


Deb: a few months ago

This brand is perfect for cheese making. No lumps and blends perfectly. Will continue to buy.


Julia: a few months ago

NOW, is so far my favorite Agar brand. Tried other brands, but didn't like them.


Olga: about a year ago

Very happy with this product! Amazing. No taste, no smell. I use to buy agar online before from the different website- taste was very sintetic . So I really recommend this product. Thank you;)


Mike: about a year ago

Works excellent as a gelatin substitute. Will purchase again.

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