I honestly bought this with fairly low expectations. I'm pretty active and I tend to sweat a lot, so I thought I'd always have to rely on harmful antiperspirants with aluminum and chemicals to just smell okay. I've bought one natural deodorant before, and it was so itchy and ineffective that it just sat in my drawer. But this stuff is amazing! After working all day, two long walks with the baby stroller up hills in the hot sun, some stressful situations, and an evening out, I still don't smell! I haven't even noticed sweat stains on my shirts. Normally I have to reapply my antidepressant multiple times throughout the day, and I still stink by the time I get home, but this purelygreat deodorant is amazing! I highly recommend it!