I love this brand of shirataki. There is simply no other brand this good. The oat fiber is super important to the very acceptable texture of this "rice". I've tried all the other popular brands of shirataki and they are awful by comparison. Zeroodles don't have that fishy aroma, they are the closest in texture to rice or noodles, and they easily accept the flavors of whatever sauce you use over them. I won't buy any other brand now. I hope Well.ca always carries them.