L'Oreal Paris
L'Oreal Paris is a truly global beauty brand with many internationally renowned products. For most,
L'Oreal Paris is a truly global beauty brand with many internationally
renowned products. For most, the name "L'Oreal" is immediately
evocative of the brand's signature phrase, "Because I'm Worth It." -- the
concept behind the legendary advertising campaign for Superior
Preference haircolour launch in 1973. Today, it represents the essence
of the L'Oreal Paris brand as a whole, a spirit which is about helping
every woman embrace her unique beauty while reinforcing her innate sense
of self-worth.
