SNOO

SNOO is the first of Happiest Baby's smart products, invented by Dr. Karp, a Paediatrician and child development specialist, in collaboration with renowned industrial designer, Yves Behar, and MIT-trained engineers. After 5 years of development and testing with hundreds of babies, SNOO, the world's first smart sleeper, was born. SNOO takes the principals of the 5 S's (Swaddle, Side/Stomach Position, Shush, Swing and Suck) to the next level. It reduces crying, boosts sleep and is the world's first bed to prevent accidental rolling over. That makes SNOO the safest, most effective baby bed ever made.