AVEENO NOURISH+ MOISTURIZE SHAMPOO does much more than nourish and cleanse — it bathes the driest hair with a fusion of gentle conditioners and moisturizers, giving hair silky new life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life — strength, softness and shine. And in a clinical study, 92% of women thought their hair was more moisturized after just three uses.
This exclusive ACTIVE NATURALS formula, infused with Nourishing Wheat Complex and Hydrating Oat Protein, is designed to feed your hair — replenishing moisture as it targets the weakest part of hair and fortifying the hair shaft with protein where it needs it most.
Developed with a team of experts, including a leading dermatologist and stylist, our ACTIVE NATURALS formula harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy — looking hair you desire and deserve. And, because it's from AVEENO, you can trust that it's gentle on color-treated hair.