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Aveeno believes nature has the power to make life beautiful -- to soothe, heal, and even transform. The leader in active naturals, Aveeno is constantly developing breakthrough products with natural ingredients that deliver healthier-looking, beautiful skin. Their range of moisturizers, body washes, hair care, suncare, Aveeno Baby and more use Active Naturals like oatmeal, soy, feverfew, and lavender. Aveeno's collections are designed to target specific skin care needs and include their lines Positively Ageless, Intense Relief, Eczema Care, and Positively Nourishing, just to name a few!