As a new mom, there are times when you refuse to use anything non-organic or "natural". But then, you encounter the 'first' diaper rash. I'm not talking about the minor red splotches, but the "Houston, we have a problem" entire bottom area raw diaper rash. I have tried several diaper rash creams but this beats all of them hands down. I recommend this to everyone and even buy it as one of my "must haves" as baby shower gifts. Even as a toddler, one application usually heads off most would-be problems. I always make sure I keep one on hand as I cannot find this locally anymore.