Very tasty. It's hard to describe the flavour because while it's in the same vein as honey, agave, maple syrup and other sweeteners, it's different from all of these. Consistency is similar to a dark honey, but it has an almost warm nutty/caramelized undertone. It's really, really good. Very good quality and not tooth-achingly sweet. Great over fruit, in beverages, on toast or baking or anywhere you'd use honey. I love this brand. Everything I've tried is so yummy and this is no exception!