L'Oreal Smooth Intense Ultimate Straight Shampoo

The ultimate straight starts before the heat! L'Oreal Smooth Intense Ultimate Straight Shampoo starts straightening hair in the shower, for hair that's shiny, straight, perfect for up to 48 hours.*

*Based on using complete system with heat styling tools.

Features:

• Relaxes strands from root to tip
• Straightens for up to 48 hours
• Reacts with heat to boost straight effect

Like L'Oreal Smooth Intense Ultimate Straight Shampoo? Try the matching conditioner or pre-conditioner!