Oh wow!! It is exactly as I remembered it as a kid when my mom used it. I remembered that extreme sinus-clearing, smelling-salts kind of smell and it's true to it's roots. I didn't need to use it back then when I smelled it wafting from my mom's hands and back, but now I really need it and it certainly does work. It works better than just about any other muscle rub out there. I love that it kept it's retro styling in the glass bottle and it's retro ingredients. There's something to be said about remedies from way back....they often worked so well and nowadays, products aren't designed to work as well as the ones from "back in the day". Well, this one does and shows us that the oldies are definitely still goodies. I will never be without Minards for my muscle and joint pain. I love it!!