I have always struggled with the texture and taste of protein bars but the Simply Bar products have totally changed my mind. These are crunchy instead of firm. This maple flavoured bar is not only delicious, but high protein, high fibre and low cal as well, what's not to love? The maple flavour is a nice change from the usual flavours of most protein bars. I keep one of these in my purse at all times. It's a great healthy snack or part of a sensible lunch or breakfast. I LOVE this product.