My kids really enjoy these candies, the colours are fun and they like a variety. If you're going into it expecting a regular licorice you will be disappointed. The texture is the same but the flavours are very different. Obviously its made with synthetic flavouring, they don't taste organic by any means, but they are true enough that you can tell which colour you're eating by the taste. I don't think all the flavours compliment each other so i don't recommend eating a whole rainbow at a time, but you can make some tasty combinations by pairing a strawberry and watermelon, or raspberry and lemon etc.