FAQs

1. What is changing?

Well.ca will no longer participate in the Be Well loyalty program. Members can earn Be Well points on eligible Well.ca purchases until December 17, 2026 and redeem points on eligible Well.ca purchases until January 31, 2027.

While this partnership is coming to an end, Be Well remains an important part of Rexall's commitment to helping Canadians live well through rewards, health and wellness experiences. We are excited about the future of the program and the enhancements we are developing for our members.

Participation in the Be Well loyalty program will end for members residing in Quebec effective Friday, December 18, 2026. Quebec members may continue to earn and redeem Be Well points on Well.ca and at participating Rexall locations until December 17, 2026. From December 18, 2026, through January 31, 2027, they may redeem existing points on Well.ca or participating Rexall locations but will no longer earn points. Quebec members may request that points remaining in their accounts as of February 1, 2027, be converted to a Well.ca or Rexall electronic gift card. Requests may be submitted during the 12-month period from February 1, 2027, through February 1, 2028. Gift cards issued under this conversion option will not have an expiry date and will not be subject to any fees for issuance or use. Additional details will be shared with members closer to the effective date.

2. Can I still earn Be Well points on Well.ca?

Customers can continue to earn Be Well points on eligible purchases made through Well.ca until December 17, 2026.

After that date, purchases made through Well.ca will no longer be eligible to earn Be Well points.

3. What happens to the Be Well points I've already earned?

If you reside outside Quebec, all Be Well points already earned will remain in your account and may be redeemed in accordance with the Be Well program terms and conditions.

If you reside in Quebec, you may continue to earn and redeem Be Well points on Well.ca and at participating Rexall locations until December 17, 2026. From December 18, 2026, through January 31, 2027, you may redeem existing points on Well.ca or participating Rexall locations but will no longer earn points. After January 31, 2027, points can no longer be redeemed; you may instead request that points remaining in your account as of February 1, 2027, be converted to a Well.ca or Rexall electronic gift card. Requests may be submitted from February 1, 2027, through February 1, 2028. Gift cards issued under this conversion option will not have an expiry date and will not be subject to any fees for issuance or use. Additional details will be shared closer to the effective date.

4. If I reside outside Quebec, can I still redeem my points after December 17, 2026?

If you reside outside Quebec, the last day to redeem Be Well points on Well.ca is Sunday, January 31, 2027. You can still redeem points through participating Rexall locations, subject to the program's terms and conditions.

We encourage members to continue enjoying the benefits of Be Well and the rewards they've earned.

5. If I reside in Quebec, can I still redeem my points after December 17, 2026?

Because the program ends in Quebec, action is required to realize the value of your points. You may redeem your Be Well points on Well.ca and at participating Rexall locations until January 31, 2027. After that date, points can no longer be redeemed, but you may request that any points remaining in your account as of February 1, 2027 be converted to a Well.ca or Rexall electronic gift card. Requests may be submitted from February 1, 2027, through February 1, 2028. Gift cards issued under this conversion option will not have an expiry date and will not be subject to any fees for issuance or use. Additional details will be shared closer to the effective date.

6. Is the Be Well program ending?

Be Well continues to be a key part of the customer experience at Rexall. Participation in the program will end only for members residing in Quebec.

They remain committed to growing and enhancing the program, and we're actively working on future improvements designed to deliver even more value and convenience for our members.

7. Why is this change with Well.ca being made?

Well.ca has decided to move in a different direction and will no longer participate in the Be Well program. This change does not affect members' Be Well accounts, existing points, or ability to earn and redeem points at participating Rexall locations.

While Well.ca will no longer participate in Be Well, their focus remains on continuing to strengthen the program and create meaningful experiences for our members. They are excited about what's ahead and look forward to sharing more in the future.

8. Will there be any changes to my Be Well account?

If you reside outside Quebec, your Be Well account will remain active, and you can continue to access your points balance, offers and program benefits as you do today. No action is required.

If you reside in Quebec, you may continue to earn and redeem Be Well points on Well.ca and at participating Rexall locations until December 17, 2026. From December 18, 2026, through January 31, 2027, you may redeem existing points on Well.ca or participating Rexall locations but will no longer earn points. You may also request that points remaining in your account as of February 1, 2027, be converted to a Well.ca or Rexall electronic gift card. Requests may be submitted from February 1, 2027, through February 1, 2028. Gift cards issued under this conversion option will not have an expiry date and will not be subject to any fees for issuance or use. Additional details will be shared closer to the effective date.

9. Will there be new ways to earn rewards in the future?

Be Well is always looking for opportunities to make the program even better for our members.

They are actively exploring enhancements and future opportunities that will provide even greater value and more rewarding experiences.

10. I'm disappointed by this change. How can I share my feedback?

We understand this news may be disappointing for some members, and we value your feedback.

Listening to members has always played an important role in helping shape and improve Be Well. If you'd like to share suggestions, or questions, please contact the Be Well Customer Care team at info@letsbewell.ca.

Every piece of feedback helps continue building a better program.

11. Do I need to do anything before December 17, 2026?

No immediate action is required.

You can continue earning points on eligible Well.ca purchases until December 17, 2026. The last day customers can redeem Be Well points on eligible Well.ca purchases is Sunday, January 31, 2027. If you reside in Quebec, please see the questions above on how your points are handled, as action may be required.

12. Who can I contact if I have questions?

The Be Well Customer Care team is there to help.

If you have questions about this change, your points balance, or your Be Well account, please contact them at info@letsbewell.ca, and they'll be happy to assist you.