B. Toys
Quirky and unique, B. Toys are meant to inspire childrens individuality. Unexpected colours, intrig
Their packaging is 100% recyclable, with easy-to-use TRY ME windows and groovy die cuts. The difference in their packaging goes way beyond the surface. They want to make sure that the environmental footprint on our childrens world is as light as possible. How? By scrutinizing every single piece, minimizing the parts that get thrown away, and by using soy-based inks.
They aim to be bigger than a toy company. They want to let children know that its okay to be curious, to be happy or serious, giddy and adventurous all at the same time.
Because at the end of the day, kids should B. exactly who they want to B.