Silver Cross' story starts in 1877 when the founder, William Wilson, invented the world's first bab
Silver Cross' story starts in 1877 when the founder, William Wilson, invented the world's first baby carriage. William developed an innovative spring system - the now-famous bouncing Silver Cross suspension - and combined this with a reversible hood to create the first-ever modern pram. Today, Silver Cross is a global brand, loved by millions of parents and babies worldwide.The latest collection is stylish, innovative, contemporary and developed on strong values. Silver Cross is committed to excellence, always striving to achieve the distinctive quality that defines Silver Cross.