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Sudocrem has been helping to soothe sore skin for almost 80 years. The market leader in the treatment of Diaper Rash, it's used by mums, dads and healthcare professionals everywhere. Unlike some Diaper Rash products on the market, Sudocrem Diaper Rash cream is a licensed medicine, which means they've had to submit clinical data proving that Sudocrem is an effective and safe treatment. Sudocrem's clinically proven to soothe, heal and protect your baby's delicate skin and works in three ways: 1.) A water-repellent base forms a protective barrier, helping to stop any irritants (urine and feces) coming into contact with the skin. 2.) It both softens and soothes sore, inflamed skin. 3.) It has a weak local anaesthetic to help ease pain and irritation.