Clairol Natural Instincts Semi-Permanent Hair Color

Discover your natural way to shine! Made with 80% naturally derived ingredients, the Clairol Natural Instincts gives you a rush of  color you can feel good about.

  • Get a rush color and a boost of shine for radiant, healthy-looking hair
  • No-drip crème formula is designed to feel more like a conditioner, and it's gentle on all hair types and textures.
  • Their most gentle color to the hair, with 80% naturally derived ingredients!
  • YES, coconut and aloe vera. NO ammonia or added parabens.
  • Lasts 28 washes and blends away grays.

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Other Clairol Products

Rated 5 out of 5 by from 3 - Brown/Black I've been using permanent hair dye for years, and I've done some research lately on the health risks of hair dye chemicals. I decided to try this semi permanent dye, and I am just beside myself! No chemical smell, no burning on my scalp, I felt comfortable, it was quick, and it washed out lovely, no residue stain on my scalp, and my hair looks natural and shiny. I usually have clumps of hair going down the drain with other brands, my hair did not fall out this time. The colour matched mine perfectly and I only did the roots. My whites blended in wonderfully. I cannot express how happy I am with this, I will definitely use again! Thank you Clairol for making a gentler product!
Date published: 2020-02-14
Rated 5 out of 5 by from Wonderful product I've been using this products on and off for years. At 49, my hair is now salt and pepper, with some silver, some natural dark brown underneath and remnants or blonde highlights. I've been missing my brown natural color lately and so this morning I used a single bottle of 5A (neutral medium brown) over my long hair. The result is amazing. It blended away my greys perfectly, the shine is second to none, and my hair is smooth and soft. It looks much healthier than it did before I colored it. I'm so very pleased! And I know from experience it will fade beautifully. Having no roots to cover up is what I'm after and this product delivers.
Date published: 2020-05-11
Rated 5 out of 5 by from Nice color I bought this to help blend my roots to my ends during COVID. I’m naturally a dark blonde but my ends were highlighted and quite a bit lighter. I used 8G sunflower and I’m very pleased with the results; it’s a much more even color but still multidimensional which is what I wanted and it’s sunny golden blonde not brassy. The only thing I’d suggest is to shampoo after rinsing then use the conditioner it comes with. I found it left a coating on my roots without the shampooing step. Once I shampooed it was fine and my hair was shiny and soft.
Date published: 2020-05-14
Rated 1 out of 5 by from Show what my grey roots will look like It seems all hair colour packages come with two examples of what the colour will look like on dark hair that seems to be all in one shade. Unfortunately most of use this product repeatedly to cover up our grey roots that grow in between colouring. No matter how long I leave the roots before doing the rest of my hair, the roots always come out a different colour. I just used the espresso shade and my roots are closer to red than espresso. May I suggest you include an example for repeat users whose roots come in grey.
Date published: 2017-05-12
Rated 2 out of 5 by from Formula change not good I’ve been using natural instincts colour number 9 for 20 years. The product has changed multiple times over the year but has never affected the quality of the product. Last year there was a formula change, I need to leave the dye in significantly longer for my hair to change colour and it’s still not as nice of a colour change as the previous formula. The new formula also leaves a sticky residue on the hair. After dying I need to shampoo three consecutive times so my hair doesn’t look greasy. I’ve been trying to love this but just can’t. I will be trying a different product after all these years :(
Date published: 2020-05-30
Rated 2 out of 5 by from Disappointed with changes in product I have used this dye for many years and recently there have obviously been changes made to more than just the packaging. Last time there was definitely an error in the dye as I bought black and it did not cover grey/white as it always had was brownish red. My hair used to smell great after color....not anymore. My hair used to feel beautiful silky after colour...not anymore. It feels terrible, even with the conditioner. I even feel like my skin on my forehead that is contact with dye is reacting (obviously wiped clean without stain) although my scalp seems fine.
Date published: 2020-01-16
Rated 5 out of 5 by from Great for giving me Blond Highlights I have been this product for years and I get tons of compliments. I have darkish brown hair with an increasing amount of grey. I use a light ash blond so that when it washes out I get very natural looking blond streaks. I only need to use it every two or three months because there is no hard line; as my hair grows the blond fades. The color is gentle and since I don't need to use it often for roots; my hair is in great shape. I get expensive looking hair for a very reasonable cost.
Date published: 2020-06-01
Rated 1 out of 5 by from New Formula a Flop I have been using g Natural I sticks for 20+ years faithfully, and am so disappointed in the most recent change. The new formula is a total flop and does not do a thing to cover or help blend my greys...even if left on for over double the recommended processing time. I have been looking everywhere to try and find the old formula on a store shelf still, but this has been a short coming. I am sad to say I will now be looking for a new brand of hair color.
Date published: 2019-07-29
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