Druide hair gel has become my fave since another natural brand changed their formula. I apply after a wash, while my (short) hair is still a bit wet, with just a 'spoonful' in my hand, with a little added water, then comb through. When using a hair dryer, it will distribute and style. In summer, I'll dry naturally, comb/styling as it dries. Adds some body for fine hair. Don't know why some say it makes hair crunchy. It does need to be combed through as it dries, as most gels behave differently. Very small price to pay if you like a clean-feeling, natural product that doesn't kill your sense of smell with chemical perfumes.