e.l.f. cosmetics
e.l.f Cosmetics Incredi-Curl Mascara
e.l.f Cosmetics Incredi-Curl Mascara is rated
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5 by
1008.
$10.99
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Description
Ingredients
Your lashes are Incredi-curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA and manufacture products in Fair Trade Certifiedٙ facilities. Look for the Fair Trade Certified seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Directions: Your lashes are Incredi-curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
Rated 3 out of
5
by
justbea.me from
It's okay
(This review was collected as part of a promotion.) I've been testing out the Incredi-Curl Mascara, which claims to curl and volumize. While I definitely noticed the volume, I didn’t see much of a curl (however, I am someone who suffers from severely straight lashes).
It might work better for others, but for me, the curl just wasn’t there. It also clumps your lashes together a bit, so if you like that thicker, chunkier lash look, you might enjoy it, but I personally prefer more separation and definition.
For the price it's worth giving it a try as it's pretty budget friendly - it's also lightweight and easy to wash off (which I appreciate).
I received this product for free from e.l.f. for testing and review purposes.
Date published: 2025-08-08
Rated 5 out of
5
by
rooj from
GOODDD MASCARAAAA
(This review was collected as part of a promotion.) Okay so I gave this mascara a try and I’m actually impressed. The curved wand grabs every lash and gives them a legit curl without needing a lash curler. It lifts, defines, and doesn’t clump, even after layering. The Soft Black shade is perfect for a more natural, everyday look, but it still makes my lashes pop. Plus, no smudging or flaking throughout the day, which is a win in my books. For the price? It’s kinda iconic.
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-31
Rated 5 out of
5
by
naratester from
Best budget mascara so far
(This review was collected as part of a promotion.) I usually look for a mascara that is suitable for day use, which stays in place all day long and is easy to remove. Honestly, I am very impressed with the ELF Incredi-Curl Mascara. The scent doesn't bother me at all, and although I prefer a straight applicator, the curved one works just as well. Sometimes the product gets stuck between lashes, but with patience, it is easy to separate. Additionally, it was washed with a simple cleanser, without causing any extra rash. Given the price, it has been my favourite mascara so far. I have got the soft black colour, but I may try the brown one. I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-28
Rated 5 out of
5
by
PaulaCoutinhoG from
Perfect eyelashes
(This review was collected as part of a promotion.) My eyelashes are light and don't stand out much. That's why I always wear mascara, and I think thick eyelashes make all the difference to your look. You can see in the picture that I'm not wearing any eye makeup, except for the mascara, which I wanted to show off on its own. I just loved it! Not only did it last all day in the summer heat, it didn't smudge. It didn't smudge, but it came off easily in the shower. I love it!
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-23
Rated 5 out of
5
by
Sahar23d from
Amazing but affordable mascara
(This review was collected as part of a promotion.) Since I received e.l.f Incredi-curl mascara I am using it everyday and I enjoy using it. It beautifully curled my lashes lifts and holds the curl all day and I didn’t have to use a eyelash curler, it’s making my eyes look more open and awake. It doesn’t flake or smudge after full day of wear and there was no fallout under my eyes. It also comes off easily with gentle cleanser. The brush separates lashes perfectly adding volume and length without heaviness. I didn’t notice any scent and for the price it worth it and I recommend it to everyone who wants an affordable but amazing mascara.
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-26
Rated 5 out of
5
by
Stush Face Tasia from
Simple and sweet
(This review was collected as part of a promotion.) It's really hot outside and wearing makeup has become a challenge for me. I othen sweat the products off in a matter of seconds which has me avoid or just wear less. I still want to step outside with a lil something on so I tried this mascara and no melting face no raccoon/flakes eyes and no smudging. I can get a solid 24hr wear and it easy to remove which is just a plus.Give this a try if you want long lasting mascara.** I received this product for free from Topbox Marketing for testing and review purposes.**
Date published: 2025-07-31
Rated 5 out of
5
by
Guri from
Best everyday mascara
(This review was collected as part of a promotion.) I really love this mascara. It has a nice wand that holds my long lashes really well. It lift and curl lashes nicely by separating them. It helps to give nice volume and also gives natural and flattering look. I really love its application. It is an amazing product for everyday use. Also, it stays on place throughout the day and doesn’t smudge at all. These things stands for me. This one will be my go to mascara onwards.
I received this product for free from topbox marketing for testing and review purposes.
Date published: 2025-07-18
Rated 4 out of
5
by
Alicat1239 from
Nice mascara, but not much volume
(This review was collected as part of a promotion.) I was pleasantly surprised by the E.l.f. Incredi-Curl Mascara. The curved wand really helps lift and define lashes, giving a noticeable curl without the need for an eyelash curler. It adds decent length and separation, though I found it better for a natural look than for dramatic volume. It wore well throughout the day with minimal smudging or flaking. Overall, it’s a great everyday mascara at an affordable price point.
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-25
Rated 5 out of
5
by
Pishnettte from
Loved it
(This review was collected as part of a promotion.) I've been using this mascara for the last couple of weeks and I love it !
I always like to try new mascaras, it was my first time trying a mascara from ELF and I'm not disappointed! It gives volume to my lashes, no need for a eyelash curler, this mascara does this job too!
I just loved how my lashes are when I use this mascara and it stays the whole day!
Also, it's affordable so we love it!
Would recommend it 100%!
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-08-02
Rated 5 out of
5
by
Leonard from
Best mascara ever!
(This review was collected as part of a promotion.) I got this mascara, and I was so excited as I have short and straight lashes. This product really helped volumize my lashes, and even at a small curl to it. I would describe the curl is similar to a basic lash curler effect. It is also smudge free, and you can feel the wand grip the lashes so well. And you do a zigzag motion on the upper Lash line. I really would recommend this if you need an instant lift to your lashes. I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-22
Rated 4 out of
5
by
Darsh29 from
E.l.f. Incredicurl mascara
(This review was collected as part of a promotion.) The e.l.f. Incredi-Curl Mascara promises curled, voluminous lashes with its curved wand and rich black formula. It does lift and define lashes well, giving a noticeable curl without needing a lash curler. However, the wear time is not ideal—it tends to smudge, especially on oily skin or humid days. After a few hours, I noticed product transfer under my eyes, which was disappointing. The formula is slightly wet and can clump if layered too much. While it's affordable and gives a dramatic effect initially, the smudging makes it less reliable for all-day wear. Best for short, light uses only.I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-24
Rated 5 out of
5
by
VeerC from
Great Daily Mascara for a Natural Look
(This review was collected as part of a promotion.) I used the E.L.F mascara during the day and found it very comfortable for all-day wear. The formula felt light on my lashes and didn’t clump, which made application smooth and easy. I liked how it added natural length and definition without feeling heavy. The wand was easy to use and helped coat each lash evenly. There was no noticeable scent, which I appreciated, and it dried quickly after application. Throughout the day, it didn’t smudge or flake, and my lashes stayed looking fresh. It was also easy to remove at the end of the day. Overall, a great everyday mascara for a natural look.
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-26
Rated 5 out of
5
by
Famma_26 from
My New Go-To Mascara
(This review was collected as part of a promotion.) I love this mascara! It gives my lashes beautiful curl and volume, and I’m genuinely impressed. I wasn’t expecting it to be this good. I used it during the day with a natural makeup look, and it instantly lifted my lashes and made my eyes pop without any clumping. It feels super light, didn’t flake or smudge throughout the day, and was really easy to remove at night. A solid everyday mascara that performs beautifully!
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-15
Rated 5 out of
5
by
KalD from
Natural Eye Lashes!!!
(This review was collected as part of a promotion.) I received the e.l.f. Mascara from Topbox to try out, and honestly—it’s a game changer.
What I love most is how it doesn’t leave any clumps or excess product on my lashes. It glides on smoothly and gives a natural, lifted look without feeling heavy. Perfect for everyday wear when you want your lashes to look defined but not overdone.
It also separates the lashes really well, which makes your eyes pop without needing multiple coats.
So far, this is the best mascara I’ve tried—simple, clean, and surprisingly effective.
Highly recommend if you're into a natural, fresh lash look!
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-08-03
Rated 5 out of
5
by
Fanny San from
It leaves you with stunning lashes!
(This review was collected as part of a promotion.) I'm very impressed with this new Elf mascara. I like that it's affordable, as it usually mascaras doesn't last long. However, I have specific requirements: it has to lasts a long time, that it maintains the curl, easy to apply.
This mascara covers it all. I used it on a hot day, and although it doesn't say it's waterproof, my lashes stayed the whole day. It's easy to apply and very easy to use.
I highly recommend it.
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-15
Rated 4 out of
5
by
beauty lover from
Affordable mascara!
(This review was collected as part of a promotion.) If you want a mascara that give you BIG lashes, get this. I usually don’t go for mascaras that have this type of fluffy bristled wand because I have fine lashes and like mascaras that define them without clumps, but if a big & fluffy lash is what you like, then this is for you! I do love that this formula has castor oil in it though so it helps with lash growth! Overall, I think this is a great budget option even though I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-23
Rated 5 out of
5
by
Madeeha from
Curl and volume
(This review was collected as part of a promotion.) The e.l.f. Incredi-Curl Mascara seriously impressed me! The curved wand hugs my lashes perfectly, lifting and curling them without needing a lash curler. It adds such a pretty, fanned-out effect with zero clumps and no smudging throughout the day. I love how buildable the formula is, one coat for a natural curl, or a few more for a full-on lash moment. For the price, this mascara delivers way more than I expected. My lashes look lifted, defined, and so flirty! I received this product for free from Topbox.
Date published: 2025-07-20
Rated 5 out of
5
by
harla1616 from
Great everyday mascara with natural curl and lift!
(This review was collected as part of a promotion.) I’ve been using the e.l.f. Incredi-Curl Mascara in Soft Black I’m pleasantly surprised by how well it performs! I tried it during the day and found the formula to be super comfortable it didn’t feel heavy or sticky, and there was no flaking or smudging even after several hours. The curved brush really lifts and curls my lashes, making them look fuller and more awake without needing a lash curler. The Soft Black shade is perfect rich but not too harsh, giving a more natural yet defined look. Overall, I love the feeling of the formula during application and how easy it is to remove at night.
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-10
Rated 5 out of
5
by
Lovepreet from
Amazing product
(This review was collected as part of a promotion.) I received ELF ‘s incredicural mascara from top-box circle for free to review and marketing purpose. I have been using elf’s beauty product from so may years and I can proudly say that I love their all beauty products but I must say this mascara is a loveđĽ°. I always look for a mascara that give me a full volume for thin eyelashes and after using this mascara my eyelashes looking lifeted up and with volume𼰠my girlies out there go and grab this mascara from Elf if you want really good looking eyelashes.
Date published: 2025-07-18
Rated 5 out of
5
by
Nat_dg from
Lash Lifting Mascara
(This review was collected as part of a promotion.) I tried the ELF Incredi-Curl Mascara to see how it would compare to other mascaras I have used. What stood out about the product was the lift which it provided to my lashes as they would sit up more. When applied it would also thicken the appearance of my lashes so if you prefer thinner longer lashes I would suggest applying two lighter layers of the product. Overall a good product for a quick lift to your lashes.
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-08-04
Rated 5 out of
5
by
Cinlee003 from
Provides great curl and no clumping
(This review was collected as part of a promotion.) E.l.f. Incredi-Curl has a great easy to open container and a curved wand that worked wonderfully to curl my eyelashes. It's a soft black colour that goes on easily and doesn't clump. I found it to be long lasting, as it lasted all day and evening and didn't smudge or make a mess when I removed it before going to bed. I love the volume that it added to my lashes. It looked like I was wearing false lashes, but I wasn't! I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-22
Rated 5 out of
5
by
Pragati from
Great product
(This review was collected as part of a promotion.) This e.l.f. Incredi-Curl Mascara does curl my lashes, and I love the soft black color. This looks great. It goes on pretty smoothly for the first coat, but if I apply more, it gets clumpy. The formula is not quite what I would expect, nor what I have used, with other elf mascaras.
The mascara comes well packaged and sealed, has a choice of three different colors, and is great for those who only apply one coat. It lasts all day for me without any flaking or smudging, and it is easy to remove with a good makeup remover. I will enjoy wearing this on days when I do minimal makeup. Recommended!
"I received this product for free from Topbox Marketing for testing and review purposes."
Date published: 2025-07-19
Rated 4 out of
5
by
Nishi from
Curling & Voluminizing Mascara
(This review was collected as part of a promotion.) I recently got my hands on elf’s Incredi-Curl Mascara. I have mixed reviews with it. I really liked the curled wand which helps give your eyelashes that natural curl. Just one coat of this mascara instantly made me feel like I have such thick eyelashes which is the best thing I loved about it. Its pitch black in color. Doesn’t clumps and everytime you take out the wand it brings just the enough product to apply. I didn’t feel my eyelashes to be drying like a bone as I have felt that with a few other mascara’s. But it did a few minutes for me to dry off but then stayed until I washed my face.
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-19
Rated 5 out of
5
by
tinak from
A definite must-have!
(This review was collected as part of a promotion.) The e.l.f. Cosmetics Incredi-curl Mascara in soft black has exceeded all my expectations. From the very first application, I was incredibly impressed with its performance. The curved, dense bristled brush effortlessly grips every single lash, lifting and separating them to create an eye-opening effect that lasts all day. My lashes looked dramatically curled and significantly more voluminous. I can achieve mega volume without any dreaded clumps, smudges, or flakes, for long-lasting wear. It stays put beautifully, maintaining its bold impact from morning to night. It is a definite must-have!
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-08-04
Rated 5 out of
5
by
Kass from
A Must For The Straight Lash Girlies!
(This review was collected as part of a promotion.) As someone with straight, stubborn lashes that refuse to hold a curl, this is everything I've been waiting for. I love the curved applicator. It allowed me to skip using a lash curler, which is extremely rare for my lashes. Throughout the day, I tend to get black circles under my eyes from mascara, but it held up all day through thirty-degree heat. I was extremely impressed and will continue to use this mascara!
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-08-07
Rated 4 out of
5
by
DMC28 from
Keeping it in my make up bag
(This review was collected as part of a promotion.) This was my first time trying elf incrdei-curl mascara I found the brush to be smaller and rounded .The mascara seemed lightweight .When I applied there was some clumping but it was minimal .My lashes did look noticeably longer in my opinion. Gave them a slight curl as well.I wore it throughout the day .There was no smudging .All and all it gave impressive results and won't break the bank next time I buy mascara. .I recieved this product for free from Topbox Marketing for testing and review purposes .
Date published: 2025-07-24
Rated 4 out of
5
by
Rehma from
My Daily Go-To Mascara – e.l.f.
(This review was collected as part of a promotion.) I’ve been using the e.l.f. Incredi-Curl Mascara in Soft Black during my morning routine, and I must say I’m impressed. The curved brush lifts my lashes beautifully without clumping, giving a natural curl that lasts all day. It’s lightweight and doesn’t flake. I also love that it feels comfortable and doesn’t irritate my eyes. I’ve even skipped my lash curler a few times because this mascara does the job so well!
I received this product for free from Topbox Marketing for exchange of my honest opinion.
Date published: 2025-08-06
Rated 5 out of
5
by
Dallas97 from
Noticeable difference on my eyelashes!
(This review was collected as part of a promotion.) This mascara definitely lives up to its incredicurl name!
I have really thin lashes and I immediately noticed a difference on my first use. My eyelashes looked way thicker and longer. I normally use eyeliner to try and visually bulk up my eyelashes but I didn’t feel I needed it with this mascara—that’s how well it worked. I also loved the soft black shade. It was noticeable but without being too harsh.
Note: I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-27
Rated 5 out of
5
by
Roxolana89 from
Beautiful lashes for the summer
(This review was collected as part of a promotion.) e.l.f. products are amazing and innovative. The e.l.f. Incredicurl mascara is in a league of its own with the curling and volumizing technology. My lashes looked thicker, curlier and way more defined. Also, they didn't look fake or clumpy, which is always a top priority. The brush is a very convenient design and makes it easier to get more product out of the tube. This is the hottest mascara for the summer season! I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-16
Rated 5 out of
5
by
ting22 from
Best mascara ever for everyday curl!
(This review was collected as part of a promotion.) I’ve been using the e.l.f. IncrediâCurl Mascara lately, and it feels kind of like the perfect everyday lash boost. The formula is super lightweight yet buildable—it doesn’t feel sticky or heavy, so your curl stays lifted for hours. My lashes looked more open and defined, without clumps or that stiff feel. It stays put all day—smudgeâ, flakeâ and transferâresistant—so no raccoon eyes even in warm weather. It also washes off easily with regular makeup remover and doesn’t tug or feel sticky. Plus, it’s vegan and crueltyâfree, which is a nice bonus. Perfect if you want a lowâkey, polished lash look.
I received this product for free from Topbox Marketing for testing and review purposes.
Date published: 2025-07-17
