It took me a long time to find a hair spray that wasn't made up of harmful chemicals and worked, and when I found this one, I was really happy. It does hold my hair all day long. My hair is wavy to curly and shoulder length. It doesn't flake when I reapply. Nice light, scent which doesn't make me cough nor gag when I use it. I have tried other natural hair sprays, but I prefer this one.