We re-ordered this shampoo 4- 5 times so far. It cleans gently, i.e. you wouldn't feel that some chemicals cleaned your hair, it feels natural. It's rich, so one bottle last a long time. I have thick hair, so I use conditioner after this shampoo, but my husband says that the shampoo soothes his hair enough, so he doesn't need conditioner. I really like it.