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Innovation Blue Shimmer Shampoo
Blonde & Silver Hair 500 ml

Enriched with silk proteins, vitamin B5 and collagen to keep your hair soft and healthy. Gets rid of yellow or brassy tones for light blond or white hair while giving it shine and shimmer. Revitalizes colored hair and enhances highlights. Leaves hair soft and shiny.

Product not tested on animals.


Ingredients: Water, Sodium Laureth Sulfate, Cocamidopropyl Betain, Cocamide DEA, Glycol Distearate, Cocamide MEA, Laureth-10, Polyquaternium-10, Panthenol, PEG-7 Glyceryl Cocoate, Parfum, Alcohol, PEG-35 Castor Oil, Polysorbate 20, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Retinyl Palmitate, TOcopherol, PABA, Inositol, Calcium Pantothenate, Linoleic Acid, Biotin, Hydrolyzed Keratin, Hyrdolyzed Collage, Silk Methylchloroisothiazolinone, Methylisothiazolinone, Blue 1, Violet 2, Ext. Violet 2.


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Beverly: a few months ago

I have unprocessed salt and pepper hair colour. The shampoo smells good and cleans my hair - just like most shampoos do. I haven't noticed anything special yet.


Jennifer: about a year ago

I have dark blonde hair naturally and I highlight it. I typically use purple shampoo over blue but I wanted to give blue a try. The outcome was nicer with the usual purple shampoo. Also I feel like my natural colour has gotten darker and the highlights have faded quicker.


Mary Gordon: about a year ago

I have silver hair - which is still brownish salt and pepper in the back. This stuff is the bomb. It really does tone down the brassy tones, and makes it much brighter and more pure silver. You do have to leave it on at least the specified time.


JOANNE: more than a year ago

Innovation Blue Shimmer Shampoo: Sorry Innovations but this shampoo really didn't do anything good for my hair. The yellows got yellower and there was no significant shine or silver tone either. In fact it made my fine platinum hair very dull looking. Sticking to my Clairol Shimmer Lights from now on.


Tanya: more than a year ago

I have used this shampoo, a couple times. I noticed every time I put it in my hair, my scalp itched. The ingredient list is long...had to toss it in the trash.


Deb: more than a year ago

My husband's hair that is pure white was going yellow from changing shampoo brands. This shampoo brought the white back.


Naomi: more than a year ago

Excellent product. In my experience this brand is even better than ones sold at hair salons- in both price and quality! My hair has a lot of warmth and this keeps it at bay.


Paulette: more than a year ago

Good shampoo for toning down yellow and orangey brassy hair after bleaching.. I like it much better than the other brands I've tried and I give it 5 stars easily!!


Denise: more than a year ago

Love this shampoo! I always get compliments on my hair when I use this.

Katherine: more than a year ago

Best Shampoo for color care.

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