Kristin Ess Hair The One Purple Shampoo

    Description & Features

Kristin Ess' loves brass… in her house, not your hair. So she created a purple shampoo that is both great for toning and is sulfate-free (because that combo is hard to find)! If you like ashier tones, you can use this every time you shampoo. If you want more neutral tones, use it every other time you shampoo to balance out unwanted brassiness. It can be used with or without Kristin Ess Hair The One Purple Conditioner. And yes, this shampoo can be used on color treated or naturally blonde hair.

Contains Zip-Up Technology:

Kristin Ess' proprietary strengthening complex designed to help "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.


  • Brass reducing
  • Illuminating
  • Shine Restoring
  • Safe for daily use
  • Sulfate free
  • Cruelty free

Toning time!

  • 1. Depending on the thickness of your hair, apply a dime to quarter-sized amount of shampoo into your palm.
  •  2. Apply to wet hair, massaging into the scalp to create a rich lather.
  • 3. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little longer toward the top where hair is less porous and tends to be warmer in tone (2-3 min), then let it run down through the ends where its more porous for less time (1-2 min).
  •  4. Rinse well and follow with conditioner.
  • Tip: If ever you go overboard and your hair gets too ashy for your liking, just shampoo once with The One Signature Shampoo to remove one level of tone.

Ingredients: Water, Sodium Lauroyl Sarcosinate, Lauryl Glucoside, Fragrance, Lactic Acid, PEG-120 Methyl Glucose Dioleate, Sodium Lauroyl Lactylate, Algin, Carrageenan, Coco-Glucoside, Hydrolyzed Keratin, Chitosan, Xanthan Gum, Salvia Hispanica Seed Oil, Cocos Nucifera (Coconut) Oil, Gelidiella Acerosa Extract, Hypnea Musciformis Extract, Sargassum Filipendula Extract, Litchi Chinensis Pericarp Extract, Caprylic/Capric Triglyceride, Polyquaternium-10, Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein, Disodium EDTA, Sorbitol, Glycerin, Methylisothiazolinone, Methylchloroisothiazolinone, Basic Violet 1.

No Information Provided

Other Kristin Ess Hair Products

Rated 2 out of 5 by from So-so I have been using this shampoo for months. I have very thin, very fine hair that is currently short so a bottle lasts me forever. It tones very well, and I only have to shampoo every 3-4 days. But... the texture is like jello. Heard to get from my hand to my head without chunks sliding off my hand and down the drain. And now the bottle is don’t to about 1/3 full it is very hard to get product out. It won’t squeeze through the spout anymore as it is all clumpy in the bottle. I have to take off the top and try to regulate what I can get out of the larger opening. Super annoying in the shower and overall the product ends up being wasteful. Won’t buy again.
Date published: 2020-08-10
Rated 5 out of 5 by from I love this shampoo. We have hard water where I live so I tend to get brassiness in my hair. The scent is a bit stronger than what I would like but it does smell nice. I am not platinum blonde - I have more of an ashy tone to my hair. Personally, I wash my hair with blonde shampoo 1-2x per week with 1 regular wash in between because purple shampoo can be pretty drying. As far as purple shampoos go - this is a pretty good one. Definitely follow the instructions on the bottle...if you over tone, just wash with a regular shampoo the next time. You can't beat the price - this is half the price of my regular shampoo (DryBar Blonde or Amika Blonde). Super glad I decided to try this product!
Date published: 2018-03-28
Rated 5 out of 5 by from I've used so many blonde shampoos/purple shampoos in my life, and nothing compares to the quality of this one!! I have people asking me if I've dyed my hair recently, that's how good it makes my hair look! Completely removes the brassy tones, but be warned - if you leave it in too long, it does get a purple tint. But as it says on the bottle, just wash with a regular shampoo and it fades out. Don't leave it on long, and you don't need a ton - a little goes a long way! I'd give this 10 stars if I could. Kristin Ess is a hair goddess.
Date published: 2018-03-28
Rated 5 out of 5 by from Salon quality! My hair dresser recommended this purple shampoo and I love it! My water at home tends to turn my hair brassy after a while, but using this shampoo is a huge help. I am able to avoid an extra hair appointment to tone my hair, just by using this product once a week. Plus, it lasts a long time because I only need to use a small amount to get results. I used to pay twice the price for other salon quality purple shampoos, but this is by far the best I've found. Highly recommend!
Date published: 2021-01-08
Rated 1 out of 5 by from I’m so disappointed with this product. Firstly the scent is so overpowering, it is all you can smell, for days! Even after washing, the scent remains. It also left my hair looking dull and greasy. The one star is for the purple/ash tone, which was quite nice. I bought both the shampoo and conditioner, but won’t use either again.
Date published: 2018-10-16
Rated 3 out of 5 by from Works well enough but... First time useing. Bought my first bottle four months ago. I’ve liked it well enough but the shampoo itself has turned into a thick jelly. It’s impossible to squeeze through the opening so I need to twist the lid off and it squeezes out like a thick toothpaste.Frustrating and messy. I use it 2 times/week. Will not purchase again.
Date published: 2020-03-25
Rated 4 out of 5 by from Great shampoo, highly pigmented Bought this a couple weeks ago. The floral smell was so strong right away. I like the shampoo as it’s highly pigmented. I’m fine with the floral/baby powder smell, but it might be overpowering for anyone with a sensitive nose. Be careful after using in the shower, as it stained my shower where I kept it. This only happened because for some reason it leaked where the cap is screwed on so I tightened it to be sure it won’t happen again. Hoping it’ll wash away, we’ll see!
Date published: 2020-12-23
Rated 4 out of 5 by from Great shampoo! Bought this to use on my natural blonde/highlighted hair, along with the matching conditioner. This set smells amazing and will keep your hair smelling good until the next wash. Leaves hair feeling super soft and clean. Overall I am very pleased with the product, however there was a crack in the bottle when it arrived which is starting to create a mess in the shower from leaking. Because of this, I won’t be able to travel with this product unless I put it in a different bottle. Would give 5 stars if it wasn’t for the damaged bottle.
Date published: 2020-07-05
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