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L'Oreal Superior Preference Fade-Defying Colour & Shine System
Permanent 1 box
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L'Oreal Superior Preference - Simplify your home haircolour experience!


Now it's easier than ever to capture the latest styles with beautiful colour that won't fade, and healthy shine that won't dull.


L'Oreal's NEW Optimized System, Preference Fade-Defying Colour and Shine System offers rich, long-lasting colour results. The fade resistant colour shines on and on, so your colour won't fade-out, turn dull or brassy. Care Supreme conditioner, enriched with Vitamin E and UV filter, helps lock in colour vibrancy for up to 6 weeks.


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Maureen: more than a year ago

The color is great and It is the only place I can find this thanks.


Vonnie: more than a year ago

I have tried every box haircolour over the 25 years I have been covering my grey. This is, by far, the most Superior - it lasts about 4 weeks, which is very important to me, and my hair is shiny, which has not been the case with other products. If would be perfect if it only took 10 minutes!


FARHEE: more than a year ago

No complains here... very happy with the results.


Rya: more than a year ago

I have been looking for a permanent blue hairdye for YEARS! This is a very dark shade, but it's a beautiful tone, so if yr hair is bleached out it will come out a lovely and dark true-blue. Applied it over my non-bleached hair as well and got a very nice blue black tone which is a lot of fun as well and blends nicely with the funkier blue streaks.


Jennifer: more than a year ago

This is the only brand of home hair colour that is capable of covering my greys for more than a handful of shampoos. I took off a star because the purple bleeds for a long time after colouring, but it never washes completely out. The brown pigment doesn't stick to my greys as much as the purple does so I end up with pretty magenta highlights all through my hair. I get more complements on my hair colour when I use this than I do when I splash out for a pro dye-job.


Paula: more than a year ago

I love it. It covers gray and adds shine. I cannot find my shade I use in the US, in Canada. Lightest Natural Blond. UGH!!! every time I find a color I like it seems to disappear!!! Great haircolor but same problem, only lasts about 3 weeks and gray is back.


Amanda: more than a year ago

A great product for a great price. This product is easy to use and gives my hair a nice full looking color ... not dull like so many other dyes out there.


Natalie: more than a year ago

I love l'oreal products and have been using this one for many years. The only problem is the older I get and the faster the grey hair comes through and this product only lasts about 3 weeks before my grey starts to show again.


Laura: more than a year ago

I use medium ash blonde that I like very much. I covers my grays and it last till the next colour (3-4 weeks). Unfortunately, it is very messy because it drips alot.


Janice: more than a year ago

Home hair colour is only worth the work it if it can beat salon hair colour, and L'Oréal Superior Preference certainly does. You can get the coverage you want because you're doing it yourself (hairdressers often miss areas around my face where the most stubborn grays are), and it's less than half the price of a salon colour. Plus, if you get caught in the sun or something that alters the colour, you don't need an appointment! Love this hair colour!

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