L'Oreal Superior Preference - Simplify your home haircolour experience!
Now it's easier than ever to capture the latest styles with beautiful colour that won't fade, and healthy shine that won't dull.
L'Oreal's NEW Optimized System, Preference Fade-Defying Colour and Shine System offers rich, long-lasting colour results. The fade resistant colour shines on and on, so your colour won't fade-out, turn dull or brassy. Care Supreme conditioner, enriched with Vitamin E and UV filter, helps lock in colour vibrancy for up to 6 weeks.