That’s because the plant-based formula with smartclean technology® seeks out dirt and stains in a revolutionary new way to deliver beautifully clean clothes with just 1/4th the dose of the leading brand. Plus, its handy pump makes for easy, one-handed use. No mess. No waste. No aching biceps.
Lavender Cedar Fragrance: Despite what you might assume, lavender cedar is not a particular variety of bedding for Provençal hamsters. Rather, it is a decidedly sophisticated scent suitable for laundering your unmentionables or tidying up your chateau—or your sixth floor walk-up. It’s not fussy.