NOW Solutions Hyaluronic Acid Firming Serum
Smooth & Nourish 30 mL

NOW Hyaluronic Acid Firming Serum is an ultra-concentrated hyaluronic acid gel that was developed to increase the skin's natural elastin levels while reducing the appearance of wrinkles and fine lines. Hyaluronic acid is completely safe, very effective and capable of absorbing great amounts of water - an essential element in supporting the elasticity and youthful appearance of skin.

This high potency Hyaluronic Acid Serum naturally fills in fine lines and smoothes the skins surface to protect delicate tissue.


  • Naturally Reduces Appearance of Fine Lines
  • Paraben Free
  • Smooths and nourishes

Suggested Usage: Shake well before use. After cleansing and toning the skin, apply serum to areas where fine lines are visible, then apply a moisturizer. Use in the AM & PM for best results. (This product utilizes an airless pump to preserve product integrity. For ease of use, shake bottle and pump multiple times to remove excess air. This process may need to be repeated periodically.)

Ingredients: Water (Aqua), Aloe Barbadensis Leaf Juice*, Glycerin, Xantham Gum, Natural Aroma, Sodium Hyaluronate (Hyakuronic Acid), Camellia Sinensis (Green Tea) Leaf Extract, Algae Extract, Soluble Collagen, Natural Hinokitiol.
NOW Foods does not test on animals.

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Pat: a couple of weeks ago

Both my daughter and I are very pleased with this product and wouldn't be without it.

Olga: a few months ago

I'm on my second bottle! Takes 2 weeks to see any results (I use it 1-2 times per day). Great for my combination/oily 40+ skin and helping with my "smile wrinkles" but I don't see much changes in dry areas around eyes.
Summer time I use just a serum without any moisturizer. But winter time I use Hyaluronic Acid Firming Serum together with a moisturizer. One bottle lasts for 3-4 months and difficult to find/buy it offline.
It's a very good product and a reasonable price.

Char: a few months ago

Good product and nice texture. I mix this with my Vit C serum st night and in the morning use it before I moisturize. Really like how quickly it absorbs. It does have a scent so if you are sensitive to smells it may be bothersome. Having said that it dissipates quickly. My only complaint is that the cap is really hard to remove, I have continually tighten the pump as it seems to come loose after I’ve removed the cap a few times. I’m concerned about how this pkg blip might impact the preservation of the great ingredients inside the container. I would order this again knowing I need to keep an eye on the pump tightness.

Johanne: a few months ago

Smells clean, no perfumee. Good texture, not greasy. Getting the pump to work was tricky, you have to sort of pump out the air before the product starts to come out. Skin feels tighter.

MJW: a few months ago

Nice serum, if you can get it out of the bottle. Of 4 bottles purchased, 2 had the pump quit working and now it is impossible to get the serum out.

Lisa: a few months ago

leaves a residue,

Christina: a few months ago

I have used this product over a year, and I loved it.
My skin looks smooth and youthful, I'd recommend it to people with mature skin. It absorbs quickly.

Michele: a few months ago

Love this serum for my combination skin. I use under my moisturizer and foundation, I love how tightens and firms after soaking in within minutes, I'm on my second bottle. :)

Stephanie: about a year ago

I like how hydrating this serum is, but it is also very thick and takes awhile to fully sink into my skin. I use it in the evening only.

Bonnie: about a year ago

Have used more expensive hydrating face products but this product is equally as hydrating and leaves my skin feeling wonderful!

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