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First of all, to all the ladies that are reading this review, yes, I am a guy. I stay out of the sun for obvious reasons, but certainly don't want the pale look in the middle of summer. Friends suggested bronzers for a touch of summer color without looking made up like a barbie. The only reason why I rated this product so low, is because its bronzing ability in the LIGHT shade of this product really doesn't make a difference. I would suggest getting the darker version of the same product. The light version has no effect.