Pure Anada Natural Mascara

Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. At Pure Anada, they trust that this will be the natural mascara you’ve been waiting for!

Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. And yes, Pure Anada mascara is also vegan.


Ingredients:  Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan

How to use: Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering!

New Packaging:
Pure Anada is so excited to be offering several of their products in beautifully designed custom, recyclable boxes! Why the change? The goal for their brand was to create a product with minimal excess packaging.  Hence, the reason they never had boxes in the past. However, they realized that by the time they apply a plastic shrink wrap and label, they are creating more waste than a streamlined, cardboard box that is recyclable.

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Other Pure Anada Products

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Rated 5 out of 5 by from Amazing! I bought this mascara a couple months ago simply because I didn't feel like going to Lush to repurchase my mascara I normally use. I switched to natural mascara because I was finding with normal drugstore mascaras my eyelashes were falling out all the time and I was having noticeable gaps in my lash line, so I wanted to move away from harsh chemicals. This mascara is by far my favourite! It gives such a nice natural swoop to the lash, I find it really makes the outside corners of my eyes look more full and open. I don't have any issues with product transfer on my lids, and its comes off easy when I wash my face. My lashes have never felt healthier.
Date published: 2020-01-22
Rated 5 out of 5 by from TOP NATURAL MASCARA - And I have tested many!!! Hands down, by far, the BEST natural mascara. Perfect applicator, no smudging, no clumping, stays on ALL DAY, no flaking, etc. etc. Seriously, I have tried quite a few natural options. This is such a great product. And the price is AMAZING. Thank you to the company!!! Thank you SO MUCH for providing us natural clean options at a super affordable price. Finally, a company that seems to really care its customers. And, a big shout out to Well.ca, they also provide phenomenal customer service. Ordered many many times and had almost no issues - only issues ever were with product and they happily refunded me every time. AAAA++++
Date published: 2020-03-11
Rated 5 out of 5 by from Best natural mascara - hands down! In my quest to changeover all my beauty products to natural/organic based ingredients, I have been looking for a good quality natural mascara to use and was not having much luck finding one that I liked until I came across this one. Lasts a long time, doesn't clump, goes on smoothly, can layer it up for fuller lashes, doesn't flake (it does when it is getting down to the end of it's lifetime and that's when you know it's time for a new one), it washes off easily and completely, and it doesn't sting the eyes. And a Canadian company on top of all that! My fave by far!!
Date published: 2020-08-17
Rated 5 out of 5 by from Just Beautiful! I have been using this mascara for a few years now- a Canadian brand that is aware of the necessity of what NOT to put in their products! Add in that the mascara applies beautifully (allows layering as light or as heavy as you desire), doesn’t irritate eyes, actually stays on throughout the day (no flaking or raccoon eyes), is easily removed with soap/cleanser, and is minimally packaged in recyclable material. Oh...and the price for all this awesomeness? You can buy multiples of the Ananda mascara for the same price of a “top brand” ! Last but not least...my eyelashes, that were falling out using “top brand” mascara, have never looked better- they actually grew longer (really!). Thanks Ananda for keeping the ingredient list and prices
Date published: 2020-04-01
Rated 5 out of 5 by from Great for sensitive eyes I rarely write reviews, but this mascara has been really great for me. No clumps, comes off well with water and it stays put despite my oily skin.
Date published: 2020-09-27
Rated 5 out of 5 by from Better than the $20+ mascaras! I was a sephora and drugstore mascara kid. Id buy all the newest, hottest mascaras that would be released. In my mid 20's I turned towards more natural, greener products. I bought this because of the reviews and guys, let me tell you, this is legit. This is a fantastic mascara. It separates my lashes so nicely and it is really beautiful. I cant believe that this is affordable, natural and amazing. This is it for me. I'm on my third tube and will continue to buy for the foreseeable future.
Date published: 2020-08-11
Rated 5 out of 5 by from Actually curls! Very pretty mascara! Super natural looking which was what I was looking for. What makes this mascara shine is that it actually curls my super straight lashes. While not dramatic, it has the same effect as 1 hour after using an eyelash curler and normal mascara. I don't use an eyelash curler anymore. My only complaint is that it looks great until about the 10 hour mark, when all of a sudden I have raccoon eyes. I rarely need my makeup to last that long so I'm super happy with this mascara.
Date published: 2020-06-24
Rated 4 out of 5 by from Very natural I bought this mascara based on the positive reviews from other customers. I have blonde eyelashes and eyebrows and am fair-skinned. I don’t like to apply heavy makeup to my face and prefer a natural, minimal look. This mascara is great for me because it goes on rather light, creating a nice, natural looking lash. It requires a lot of layering to get a thicker look, but even then, won’t achieve a high-fashion lash. I just bought my second tube, so I guess I have committed to this product.
Date published: 2020-05-31
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