Pure Anada Natural Mascara

Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. At Pure Anada, they trust that this will be the natural mascara you’ve been waiting for!

Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. And yes, Pure Anada mascara is also vegan.


Ingredients:  Aqua, CI 77499, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Cetearyl Alcohol, Glycerin, Myrica Pubescens (Bayberry) Fruit Wax, Pullulan, Glyceryl Caprylate, Oleic/Linoleic/Linolenic Polyglycerides, Xanthan Gum, Simmondsia Chinensis Seed Oil, Sodium Hydroxide, Galactoarabinan

How to use: Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering!

New Packaging:
Pure Anada is so excited to be offering several of their products in beautifully designed custom, recyclable boxes! Why the change? The goal for their brand was to create a product with minimal excess packaging.  Hence, the reason they never had boxes in the past. However, they realized that by the time they apply a plastic shrink wrap and label, they are creating more waste than a streamlined, cardboard box that is recyclable.

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Other Pure Anada Products

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Rated 5 out of 5 by from Amazing! I bought this mascara a couple months ago simply because I didn't feel like going to Lush to repurchase my mascara I normally use. I switched to natural mascara because I was finding with normal drugstore mascaras my eyelashes were falling out all the time and I was having noticeable gaps in my lash line, so I wanted to move away from harsh chemicals. This mascara is by far my favourite! It gives such a nice natural swoop to the lash, I find it really makes the outside corners of my eyes look more full and open. I don't have any issues with product transfer on my lids, and its comes off easy when I wash my face. My lashes have never felt healthier.
Date published: 2020-01-22
Rated 5 out of 5 by from TOP NATURAL MASCARA - And I have tested many!!! Hands down, by far, the BEST natural mascara. Perfect applicator, no smudging, no clumping, stays on ALL DAY, no flaking, etc. etc. Seriously, I have tried quite a few natural options. This is such a great product. And the price is AMAZING. Thank you to the company!!! Thank you SO MUCH for providing us natural clean options at a super affordable price. Finally, a company that seems to really care its customers. And, a big shout out to Well.ca, they also provide phenomenal customer service. Ordered many many times and had almost no issues - only issues ever were with product and they happily refunded me every time. AAAA++++
Date published: 2020-03-11
Rated 5 out of 5 by from Just Beautiful! I have been using this mascara for a few years now- a Canadian brand that is aware of the necessity of what NOT to put in their products! Add in that the mascara applies beautifully (allows layering as light or as heavy as you desire), doesn’t irritate eyes, actually stays on throughout the day (no flaking or raccoon eyes), is easily removed with soap/cleanser, and is minimally packaged in recyclable material. Oh...and the price for all this awesomeness? You can buy multiples of the Ananda mascara for the same price of a “top brand” ! Last but not least...my eyelashes, that were falling out using “top brand” mascara, have never looked better- they actually grew longer (really!). Thanks Ananda for keeping the ingredient list and prices
Date published: 2020-04-01
Rated 5 out of 5 by from Absolutely LOVE this mascara I was looking for a new natural mascara, and this one is a WIN on all counts. Removes easily without tugging at my eyes, goes on smooth without clumping, is buildable, adds length. This is my new favorite, and will continue to buy! If you are looking for a thickening or volumizing mascara then this is not for you. It does show impact (get the black) but it strength is the lengthening. Great product!!
Date published: 2020-02-24
Rated 5 out of 5 by from Does not run... I have been looking into a natural mascara for so long. It is hard to find a waterproof that is not too expensive. I have been using this mascara for over a year now, I have sensitive eyes and this doesnt irritate my eyes. If I've been crying, it does run down my cheeks. The only time it will make raccoon eyes is if I'm rubbing under water in the shower. Water resistant for sure! I love it!
Date published: 2020-03-22
Rated 5 out of 5 by from Great quality and value I've spent a lot of time and money over the last few years trying out both natural and regular mascaras and at the end of the day, I keep coming back to this one. The fact it's a natural mascara that's also under $10 is pretty incredible, it only flakes a little bit (I use a lot of eye drops, so this is pretty impressive), and will last me at least 2 months.
Date published: 2020-03-26
Rated 5 out of 5 by from Wow! This is the only mascara I will ever use. I have tried many natural mascaras with clean ingredients but nothing compares to Pure Anada. It's so cheap, but such good quality - length, volume and curl holding! It stays on the whole day, but is very easy to take off with face wash. Best mascara out there!
Date published: 2020-01-17
Rated 2 out of 5 by from Disappointing I read decent reviews about this natural mascara. I do like the brush and the consistency of the mascara. It goes on nicely but if you’re wanting really dramatic lashes, since isn’t it. My biggest issue is that it flakes and transfers under my eyes (even though I don’t wear it on my bottom lashes).
Date published: 2020-04-19
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