Safely Everyday Laundry Detergent Bright
64 oz
$36.97
A powerful, plant-based laundry detergent that tackles tough stains while being gentle on fabrics and skin. Formulated with coconut-oil-derived surfactants and natural enzymes, it targets visible stains like food and dirt as well as everyday buildup such as sweat. This eco-friendly, pH-balanced, concentrated formula works across most washable fabricsincluding cotton, linen, blends, synthetics, and activewear (excluding dry clean only)חhelping keep whites, brights, and darks looking fresh and vibrant. Lightly scented in Bright, a clean and refreshing blend of pink grapefruit and cassis layered with rose, violet, amber, and cedarwood. Made without harsh chemicals, sulfates, parabens, dyes, phthalates, bleach, stabilizers, ammonia, PFAS, or animal testing. Available in a 64 fl oz bottle, providing up to 80 loads.
Founded by Kris Jenner and Emma Grede.
For hand washing and medium loads, fill to line medium. For large loads, fill to line large. For stains you may or may not be responsible for, pre-treat by applying a little detergent directly to the stain and let it sit for 5 minutes before washing like normal.
- Ultra-concentrated formula delivers powerful cleaning in smaller doses
- Plant-based formula powered by coconut-oil-derived surfactants and natural enzymes
- Targets visible stains and everyday buildup while helping preserve fabric color and texture
- Gentle on skin with a pH-balanced formula suitable for frequent use
- Bright fragrance with a clean, refreshing citrus-floral profile
- Green Seal Certified
- Certified B Corp
- Bottle made with post-consumer recycled (PCR) material
- Made without harsh chemicals, sulfates, parabens, dyes, phthalates, bleach, stabilizers, ammonia, PFAS, or animal byproducts
- 64 fl oz bottle provides up to 80 loads
Water (aqua), sodium laurylglucosides hydroxypropylsulfonate, cocomidopropyl hydroxysultaine, decyl glucosid, sodium chloride, heptyl glucoside, fragrance (parfum), sodium methyl clecyl taurate, sodium citrate, protease enzyme, alpha-amylase enzyme, pectate lyase enzyme, monnonase enzyme, cellulase enzyme, tetrasodium glutamate dicetate, benzisothlazolnone, citric acid.
For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources.
