Theorie Sage Purple Sage Brightening Shampoo

Clarify and illuminate with Dual Botanical Blend of Purple sage and Butterfly Pea flower   

Their lab-formulated propietary AMINO8 COMPLEX replenishes moisture, provides the essential proteins and nutrients that strengthen and protect hair from roots to ends                                                            

Amplify your routine and confidence with the Botanical wisdom of Purple sage and Butterfly Pea Flower that effectively bring beautiful natural tones back to blonde and silver hair for healthy radiance   

Directions: Apply liberally to wet hair. Lather. Rinse. For best results use with Purple Sage Brightening Conditioner and adjust frequency of use based on discolouration level   

Ingredients: AQUA/WATER/EAU, COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, SILK AMINO ACIDS, SODIUM LAUROYL SARCOSINATE, CLITORIA TERNATEA FLOWER EXTRACT, GINKGO BILBOA LEAF EXTRACT, SALVIA OFFICINALIS (SAGE) EXTRACT, KERATIN, CITRUS GRANDIS (GRAPEFRUIT) FRUIT EXTRACT, PARFUM/FRAGRANCE, GLYCOL DISTERATE, ARGANIA SPINOSA KERNEL OIL, VITIS VINIFERA (GRAPE) SEED OIL, POLYQUATERNIUM-10, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, PHENOXYTHANOL, DISODIUM EDTA, CITRIC ACID, CI 60730 (ACID VIOLET 43)   

Caution: Avoid Contact with eyes. For external use only


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Rated 5 out of 5 by from If you're looking for purple shampoo and conditioner, Theorie is the brand! I've tried other purple shampoos and conditioners, but I found them drying and not really doing what they claim in reducing brassiness. There's not many clean ingredients options out there. This checked all the boxes! Everyone kept asking if I got my hair done after using this just once. Will buy again.
Date published: 2020-03-02
Rated 4 out of 5 by from Keeps my blonde, blonde This shampoo works really well on my blonde highlights. I have a few different tones in my hair & it keeps the warmer ones from being too brassy & the cooler ones a little ashy. The only thing I don't like is the scent; something about it reminds me of cat urine. Luckily, once my hair is dry, I don't notice the cat urine smell anymore.
Date published: 2020-01-10
Rated 5 out of 5 by from LOVE! Please continue to carry this!! I have been waiting for a natural pigmented shampoo forever and this one is absolutely amazing!!!
Date published: 2020-01-09
Rated 5 out of 5 by from Better than Fanola Doesn't dry your hair out and keeps your ash blonde ashy
Date published: 2020-02-08
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