Important Notice: Changes to the Be Well Loyalty Program

We are writing to inform you of important changes to the Be Well loyalty program and updates to the Be Well Privacy Policy, site Terms of Use, and program Terms and Conditions.

Be Well Program Changes

Effective December 18, 2026, Well.ca will no longer participate in the Be Well loyalty program, and the Be Well loyalty program will be terminated for all Quebec members.

FOR QUEBEC MEMBERS:

Effective December 18, 2026, the Be Well loyalty program will be terminated for Quebec members.
The key dates for this transition are:

• Earning Period: You may continue to earn and redeem Be Well points on Well.ca and at Rexall locations until December 17, 2026.
• Post-Termination Redemption Period: From December 18, 2026 through January 31, 2027, you may continue to redeem your accumulated Be Well points on Well.ca and at Rexall locations. No new points may be earned during this period.
• End of Redemption: Effective February 1, 2027, all redemption of Be Well points will end for Quebec members.
• Gift Card Conversion Option (Quebec Members Only): Quebec members may request that remaining Be Well points be converted into a Well.ca or Rexall electronic gift card. Your point balance as of February 1, 2027 will be used to determine the value of your gift card. This option will be available from February 1, 2027 through February 1, 2028. Further details on how to request your gift card, including instructions and any required forms, will be communicated to Quebec members in advance of February 1, 2027. Gift cards issued under this conversion option will not have an expiry date and will not be subject to any fees for issuance or use.

FOR ALL MEMBERS EXCLUDING QUEBEC:

Effective December 18, 2026, Well.ca will no longer participate in the Be Well loyalty program. (Separately, the Be Well loyalty program will terminate in full for Quebec members only; this does not affect your membership. See the notice above for Quebec members). The following amendments and key dates apply to you:

• Earning Period: You may continue to earn and redeem Be Well points on Well.ca until December 17, 2026.
• Redemption Period on Well.ca: From December 18, 2026 through January 31, 2027, you may continue to redeem your accumulated Be Well points on Well.ca. No new points may be earned on Well.ca during this period but you can continue to earn points in-store at Rexall locations.
• End of Redemption Period on Well.ca: Effective February 1, 2027, all redemption of Be Well points on Well.ca will end. As of this date, it will no longer be possible to earn or redeem Be Well points through Well.ca.

Your Be Well points are fully preserved and you can continue to earn and redeem points at more than 370 Rexall locations in Ontario, Alberta, British Columbia, Manitoba, New Brunswick, and Saskatchewan.

Questions?

If you have any questions, please visit https://www.letsbewell.ca/contact-us.

Program Change FAQs