Bleach London

Bleach London was the brainchild of hair stylist Alex Brownsell, who turned bleaching and colouring her mates' hair at home into a lifestyle. And so their range was born: Bleach Kits, toners, semi-permanent dyes and high end care for bleached and coloured hair. All vegan, PETA-approved ingredients in recycled and recyclable packaging, with formulations tweaked and perfected over ten years.