Bleach London Permanent Vegan Hair Dye Kit

Go lighter with the No Bleach London Cherry Red permanent colour kit designed to transform your hair to a rich, glossy red shade without bleach. 
Developed by fashion hair royalty Alex Brownsell and her team of colour experts, this kit pairs salon-quality pigments with custom strength developing lotion to lighten and colour at the same time, giving you seriously impressive results even on dark hair.
The pioneering vegan formula contains Cocamide and Sea Silk to nourish and strengthen strands for dimensional colour without compromising hair health. 
The kit also comes with a specially formulated post colour treatment ‘Keep it Sealed’ to seal the cuticle and lock colour in place, leaving hair incredibly shiny and silky soft.

Bleach London is a proudly female founded and professionally led hair colour brand.

This product is only for use on healthy, undamaged hair. Wait at least 14 days after bleaching, relaxing or perming before colouring. DO NOT USE on hair that has ever been dyed with henna or permanent hair dye. The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. It's always recommended to do a strand test to check that you are happy with the colour and condition of your hair.

What's included:

• 1 x CONDITIONING COLOUR Tube (Mix 1:1) - 60mL
• 1 x Bottle of GO LIGHTER Developing Lotion (Peroxide) - 60mL
• 1 x KEEP IT SEALED Conditioner Sachet - 20mL
• 1 x Pair of Plastic Gloves 
• 1 x Instruction Leaflet

How much does one kit cover? One kit covers root regrowth and very short hair up to 2.5cm (1 inch) long. If your hair's long, thick or it's your first-time bleaching, you'll need at least two kits.

Directions STEP BY STEP:
1: SECTION: Divide hair into 4 quarters & secure
2: MIX: Mix the Conditioner Colour tube with the Developing lotion
3: SLICE & APPLY: Take thin slices of hair & paint on the colour
4: SMOOSH!: Coat every strand
5: DEVELOPING: Leave colour on according to instructions provided
6: SHAMPOO: Wash out the colour
7: CONDITION: Apply Seal the Deal Conditioner

Aftercare: Colour your root regrowth every 6-8 weeks to keep hair looking fresh and avoid banding. Use Reincarnation Mask once a week to help nourish strands.

HERE’S HOW TO DO IT:
Using a non-metallic spoon and bowl, mix 1/2 teaspoon of conditioning colour with 1/2 teaspoon of developing lotion.
Use a cotton swab to apply a thin layer of the mix to a 1 cm (3/8 in) area inside the elbow.
Do not cover or disturb for 45 minutes. Avoid contact with clothes.
Rinse off with lukewarm water after 45 minutes.
If any reaction occurs during the processing time or following 48 hours, do not use this product.

Warning:
For external use only. 
This product is not intended for use on persons under the age of 16. Always read and follow instructions. Hair colourants can cause severe allergic reactions. Temporary ‘black henna’ tattoos may increase risk of allergy. 

DO NOT COLOUR HAIR IF:
You have a rash on your face, a sensitive, irritated or damaged scalp.
You have ever experienced any reaction after colouring your hair.
You have experienced a reaction to a temporary ‘black henna’ tattoo in the past.

CAUTION: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying direction should first be made. Do not use the product to dye eyelashes or eyebrows; to do so may cause blindness.

IMPORTANT SAFETY INFORMATION: When using product wear gloves provided. Rinse hair well after application. Avoid contact with eyes. Do not use to dye eyelashes or eyebrows. If product comes into contact with eyes, rinse immediately. Keep out of the reach of children. This product contains Hydrogen Peroxide, Phenylenediamines (Toluenediamines), Resorcinol and Ammonia. Mix 1:1

SKIN SENSITIVITY TEST: You must conduct an allergy test 48 hours before each use of this product – even if you've used it before.