Casio
The mission of Casio's product development is to create something where there was nothing before -
The mission of Casio's product development is to create something where
there was nothing before - what Casio calls going from "0" to "1." By
creating totally original products, Casio adds fun and convenience to
daily life and pioneers new cultural trends. "Demand-creating" products,
which create markets of their own, produce economic and technological
ripple effects which contribute to the greater good.