Hot Wheels

Hot Wheels was introduced by American toy maker, Mattel. Mattel rolled out Hot Wheels in 1968. The number one name in die-cast vehicles roars into the toy world. Distinguished by their customized and modified designs, the first Hot Wheels cars are outrageous hot-rods with candy-coloured paint jobs. More than 41 million kids grow up with the brand over the years, with many enthusiasts continuing to by loyal collectors as adults.