Kashi is for life! The word "Kashi" has many meanings around the world. In Hebrew, the word kashruth signifies simple or pure food. In Japanese, the Kashi name implies energy food. And in Chinese, it means happy food. Here at the Kashi Company, the Kashi* name means purity and good health, and that's just what you'll find in our unique blend of 7 whole grains and sesame. It has been over two decades since Kashi introduced the idea of Kashi* Seven Whole Grains and Sesame Breakfast Pilaf to the world. Guided by the belief that everyone has the power to make healthful changes, our whole grain mix grew in popularity and eventually was being served to Athletes at the 1984 Los Angeles Olympics. Since then, Kashi has continued to make healthy foods that taste great.